Purpose as Your North Star: Making Better Decisions (Axioms for Flourishing #4)
In this thought-provoking episode of Live Well and Flourish, Craig discusses the transformative power of purpose as a cornerstone of a flourishing life. Craig opens with the wisdom, "If you don't know where you're going, you'll never get there," illustrating how a clear sense of purpose serves as our guiding North Star—much like in the allegory of Alice and the Cheshire Cat.
Drawing on insights from thought leaders, ancient philosophers, and psychology, Craig explores how purpose grounds our decisions, strengthens resilience, and provides coherence through life's twists and turns. He reflects on Simon Sinek’s “Start with Why,” Aristotle’s notion of eudaimonia, the Stoics’ emphasis on virtue and unchanging inner direction, Buddhist teachings on intentionality, and Viktor Frankl’s moving lessons from surviving Nazi concentration camps.
Listeners will learn that purpose isn’t a luxury reserved for organizations or world-changers—it’s a universal, life-affirming principle available to all. Craig shares personal stories of how he discovered his own purpose gradually, through noticing moments of alignment and fulfillment across various roles in his life.
Practical guidance is woven throughout, including:
- How to spot patterns in your life that hint at your purpose
- The value of exploring broadly and saying “yes” to new experiences
- The “deathbed test” for reflecting on what truly matters
- Permission to let your purpose evolve as you do
Importantly, Craig reassures us that purpose doesn’t need to be grandiose or set in stone. You don’t need a perfect purpose statement—what matters is having enough clarity to guide your next steps and ground your choices in meaning. Even a faint North Star is enough to steer you away from drifting and towards a life that feels vital and authentic.
Whether you’re seeking to clarify your own direction, struggling with decision fatigue, or simply wanting to lead a more intentional life, this episode offers profound encouragement and actionable steps to help you live well and flourish.
If you find value in this episode, Craig asks that you share it with someone who might benefit and visit livewellandflourish.com for more resources.
Tune in and take your next step toward a meaningful, flourishing life—guided by your purpose.
Takeaways:
- The significance of having a clear sense of purpose in life cannot be overstated, as it guides one's decisions and actions toward achieving a fulfilling existence.
- A rudderless life, devoid of purpose, resembles a boat adrift on tumultuous waters, lacking direction and coherence in its journey through existence.
- Purpose acts as one's North Star, illuminating the path toward meaningful choices and fostering resilience in the face of life's inevitable challenges and uncertainties.
- The quest for purpose is a gradual process that involves paying attention to moments of alignment and fulfillment, rather than expecting immediate clarity or insight.
Welcome to Live well and Flourish, where I help you understand what it means to live a flourishing life.
Speaker AI'm your host, Craig Van Slyke.
Speaker AIf you're ready to think beyond material and external success, if you're ready to take control of who you are and the kind of life you live, if you're ready to flourish, this is the podcast for you.
Speaker AIf you don't know where you're going, you'll never get there.
Speaker AAlthough I haven't been able to track down the origin of this saying definitively, it perfectly illustrates the importance of having a clear sense of purpose in your life.
Speaker AWithout it, you're kind of like Alice when she asks the Cheshire Cat, would you tell me, please, which way I ought to go from here?
Speaker AThat depends a good deal on where you want to get to, said the cat.
Speaker AI don't much care where, said Alice.
Speaker AThen it doesn't matter which way you go, said the cat.
Speaker ABy the way, you're welcome for not trying to do voices there.
Speaker AWithout a purpose, your life just kind of drifts along like a rudderless boat pushed by winds and tides.
Speaker AThat is no way to live.
Speaker ATo live an excellent flourishing life, you need a clear, steady North Star.
Speaker AA purpose that grounds your choices big and small and guides you through challenges towards a meaningful, fulfilling life that leads to axiom number four.
Speaker APurpose is your North Star.
Speaker AI first started thinking about the importance of having a purpose when someone introduced me to Simon Sinek's Start with why.
Speaker AAlthough he was focused on organizational leadership, the idea of purpose, your why, driving all aspects of your life, was immensely appealing.
Speaker ASinek argues that great leaders don't start with what they do or how they do things.
Speaker AThey start with why they exist.
Speaker AThey start with their purpose.
Speaker AEverything flows from the purpose.
Speaker ADecisions, directions, actions, all of it supports the why.
Speaker AI realize the same is true for individual lives.
Speaker APeople with a strong sense of purpose, a strong why to guide their choices, are more fulfilled and more resilient.
Speaker AThey make better decisions and live more cohesively and, yes, purposefully.
Speaker APurpose, it turns out, isn't just for organizations.
Speaker AIt's the guiding North Star.
Speaker AWe all need to live meaningful, flourishing lives.
Speaker AAlthough this way of thinking was new to me, it's been around a very long time.
Speaker AIn fact, Aristotle's view of excellence called eudaimonia, is framed around living a life of purpose and virtue.
Speaker AAncient Greek philosophers refer to your telos, your ultimate aim, purpose, or final goal.
Speaker AIt's the reason for your existence and the end towards which a human should ultimately strive.
Speaker AIt sounds strange, but your Purpose, once understood, defines who you are.
Speaker AYeah, I know that sounds pretty lofty, but in my mind it is absolutely true and fundamental to living a flourishing life.
Speaker AThe Stoics took this a step further.
Speaker AThey believed that living according to your nature, guided by virtue and reason, was the only reliable way to navigate life's uncertainties in a way that allows you to flourish.
Speaker AExternal circumstances always change.
Speaker AYour purpose provides a stable guiding light to help you navigate life's uncertainties.
Speaker ABuddhists teach the importance of right intention.
Speaker AThis isn't about having the perfect life plan, but about cultivating intentionality in how you move through the world.
Speaker APurpose here is less about achievement and more about awareness.
Speaker ALiving with conscious Direction rather than Unconscious Drift Modern psychology agrees with the importance of purpose.
Speaker AViktor Frankl, a Nazi concentration camp survivor, observed that prisoners with a sense of purpose, a reason to live, were more likely to survive than those who lost their why.
Speaker AFrankl famously quotes he who has a why to live for can bear with almost any how.
Speaker AThere's a fair amount of empirical evidence supporting the psychological and physical benefits of having a sense of purpose.
Speaker AFor example, a sense of purpose improves resilience, life satisfaction, and well being and increases positive emotions and reduces negative emotions.
Speaker APeople with a strong sense of purpose are also better equipped to deal with the psychological and physical effects of stress.
Speaker AThere's even some evidence that people with a sense of purpose live longer, although this is probably due to purpose's positive effects on health behaviors.
Speaker ASo we have the ancient Greeks, Roman Stoics, Buddhists, and modern psychologists all agreeing.
Speaker AAristotle tells us that purpose is the organizing principle for an excellent life.
Speaker AStoics emphasize that purpose is what remains constant when external circumstances change.
Speaker ABuddhism ties purpose to intentional and conscious living, and psychology validates the measurable benefits of a purposeful life.
Speaker AYour purpose is the foundation for your life.
Speaker AI'm going to say that again.
Speaker AYour purpose is the foundation for your life.
Speaker AUnderstand your purpose and strive to live according to that purpose, and you will live a more flourishing life.
Speaker AWhen such different sources all agree, I think it's time to pay attention to me.
Speaker AOne of the most important benefits of purposefulness is that a strong sense of your purpose provides a foundation for making decisions.
Speaker AWhen you're clear about your direction, choices become easier.
Speaker AIt's pretty simple really.
Speaker AWhen faced with a choice, choose the alternative that better serves your purpose.
Speaker ATake something as mundane as deciding how to spend a free Saturday afternoon without purpose.
Speaker AYou might endlessly go through the options.
Speaker AShould I watch Netflix?
Speaker ASpend some time on social media?
Speaker ARun some errands?
Speaker AMeet with friends and end up paralyzed by choice and defaulting to whatever's easiest.
Speaker ABut if your purpose involves, say, deepening meaningful relationships and contributing to your community, suddenly the choice becomes clearer.
Speaker AYou might choose volunteering or a local food bank over binge watching a series.
Speaker AOf course, it's not always that straightforward.
Speaker ASometimes the path is not clear.
Speaker AFor example, should I spend time on this podcast or should I work on the book which better serves my purpose of helping others live successful, meaningful lives?
Speaker AThat's not clear.
Speaker AThe good news is that if which alternative best serves your purpose better isn't really clear, then you probably cannot make a bad choice.
Speaker AWhen the path isn't clear, you're often making a choice among good alternatives, and that's not a bad place to be.
Speaker ABut even in complex situations, having a clear sense of purpose provides a framework for navigating the choices.
Speaker AInstead of making decisions based on impulse, social pressure, or whatever feels good in the moment, you have criteria for evaluation.
Speaker AThis reduces decision fatigue and analysis paralysis.
Speaker ABecause you're not starting from scratch with every choice, you have a North Star to guide your deliberation.
Speaker AThere's another critical benefit to understanding your purpose.
Speaker AIt makes you more resilient.
Speaker AThe way this works is pretty interesting.
Speaker AI can live my purpose Regardless of what I do for a living, there are very few plausible circumstances in which I cannot help others.
Speaker AI did it as a business school dean.
Speaker AI do it as a professor, an author, and a podcaster.
Speaker AThe possibilities for helping others live better lives is virtually endless.
Speaker ATo paraphrase the Stoic philosopher Seneca, no one is constrained to live under constraint.
Speaker AOn all sides lay many short and simple paths to freedom.
Speaker AEven if circumstances change dramatically, you can still pursue your purpose.
Speaker AThe path changes, but the guiding light remains.
Speaker AOkay, let's say you buy into all of this and you're sold on the idea that your purpose is your guiding light for flourishing.
Speaker AThen the question becomes, how do you find your purpose?
Speaker AI wish I could give you a five step process or something like that for discovering your purpose.
Speaker AI really do.
Speaker ABut the truth is, finding your purpose is less like following a GPS and more like developing a taste for something you didn't know you were hungry for.
Speaker AFor me, it happened gradually.
Speaker AI noticed patterns across different contexts.
Speaker ATeaching, writing, mentoring.
Speaker AWhere I felt the most, I don't know, alive.
Speaker ANot just happy, but aligned.
Speaker AThis first started to sink into me when I was writing monthly articles for the Flagstaff Business News.
Speaker AI noticed a gradual transition from writing about leadership to writing about life.
Speaker AAnd I started to realize that what really gave me Joy and a sense of satisfaction was doing things that helped others live the kind of life they wanted to live.
Speaker AIt was like I was doing what I was meant to do.
Speaker AIt took a few years before I could articulate it.
Speaker AI help others live more intentional, meaningful lives, but I was living it long before I could name it.
Speaker AThat's how purpose often works.
Speaker AYou don't find it by staring at the ceiling, waiting for revelation.
Speaker AThere's no lightning bolt or parting of the clouds or anything like that for most of us.
Speaker AYou find your purpose by paying attention to the moments where your life feels the most coherent and the most you.
Speaker ASo here's what I've learned about discovering purpose.
Speaker AFirst, reflection matters, but not in the way you might think.
Speaker AYou're not looking for that perfect insight that changes everything overnight.
Speaker AYou're looking for patterns.
Speaker AWhen do you lose track of time?
Speaker AWhen do you feel like you're contributing something that matters?
Speaker AWhen does work not feel like work?
Speaker AJust keep a running note on your phone or jot down some of these moments in a notebook.
Speaker AWhatever works for you.
Speaker AOver time, you'll find that themes emerge.
Speaker ASecond, explore broadly.
Speaker AYour purpose might be hiding in something you have not tried yet.
Speaker AVolunteer.
Speaker ALearn something new.
Speaker ATry something new.
Speaker ASay yes to things that intrigue you, even if you can't articulate why.
Speaker APurpose often reveals itself through experience, not contemplation.
Speaker AYou need data points.
Speaker AThird, try the deathbed test.
Speaker AImagine yourself at the end of your life, looking back with complete clarity.
Speaker AWhat moments stand out?
Speaker AWhat experiences brought both joy and deep meaning?
Speaker AWhen you strip away the daily noise and social pressures, what actually mattered?
Speaker AWhat were the times?
Speaker AYou connected authentically with others, contributed something meaningful, helped someone along in their journey.
Speaker AExpressed who you really are.
Speaker AThose moments of combined happiness and significance, their breadcrumbs leading towards your purpose.
Speaker AFinally, give your purpose time and permission, I guess, to evolve.
Speaker AYour purpose at 25 might look very differently from your purpose at 45.
Speaker AMine certainly did.
Speaker AAnd that's fine.
Speaker AYou evolve, and so might your purpose.
Speaker ARemember, it's not about finding the one perfect statement and etching it into stone.
Speaker AIt's about having a clear enough sense of direction to guide your life choices and and to ground your life.
Speaker AThe beautiful paradox here.
Speaker AYou do not need to have your purpose perfectly articulated to start living it.
Speaker AIn fact, living purposefully, making choices aligned with your emerging sense of meaning, often helps clarify what your purpose actually is.
Speaker AThe path and the discovery happen together.
Speaker AYour purpose does not have to be grandiose.
Speaker AIt doesn't need to change the world or inspire millions.
Speaker AIt simply needs to be who you are and be meaningful enough to sustain you through life's inevitable challenges.
Speaker AWhether it's raising thoughtful children, creating beautiful works of art, building community, serving others, or pursuing truth, the key is that it feels true and provides a steady North Star for your journey.
Speaker AHere's one way to begin to uncover your purpose.
Speaker AStart by having a running note in your phone or in a notebook throughout the day.
Speaker APay attention to times when you felt aligned.
Speaker ANot just happy, but like you were doing what you were meant to do.
Speaker AThen when you feel this way, write it down.
Speaker AI know I mentioned this earlier, but I think this is a really good way to begin.
Speaker ADo this for a few weeks and then read back through your notes.
Speaker ALook for patterns.
Speaker AThe commonalities you find aren't random.
Speaker AThey're pointing you towards your purpose.
Speaker AKeep doing this, and over time, your purpose will reveal itself gradually but inevitably.
Speaker ARemember Alice and the Cheshire Cat?
Speaker AAlice's problems wasn't that she couldn't see her final destination clearly.
Speaker AIt's that she didn't care where she was going at all.
Speaker AYou don't need a perfect map of your entire life or a purpose statement that's etched into granite.
Speaker AYou need to know your direction.
Speaker AYou need a North Star that's clear enough to guide your next choice and and the one after that.
Speaker ALike flourishing, finding your purpose is a journey, not a destination.
Speaker AYour purpose will evolve as you do, deepening through experience and reflection.
Speaker ABut even a vague emerging sense of purpose is enough to guide you.
Speaker AYour North Star doesn't have to be fully understood to help you navigate life.
Speaker AIt just needs to be visible enough to point you towards the life you want to live.
Speaker AUntil next time, keep seeking your purpose, my friends.
Speaker AI produce live well and flourish because of my dedication to helping others live excellent lives.
Speaker AI don't accept sponsorships and I don't want your money.
Speaker AThe only thing I want is to help you and others flourish.
Speaker AIf you've received some value from this episode, please share it with someone that might also benefit from listening.
Speaker AThe best way to do that is to direct them to livewellandflourish.com until next time.